Responsive Website Design is a method of designing a website so that its pages can adapt themselves depending on the type and size of device it is being displayed on.
This kind of web design uses CSS (Cascading Style Sheets) media queries to implement different CSS style properties depending on the device’s characteristics, such as resolution, colours and screen size.
Responsive websites use fluid grids so that all page elements are sized in relative units, such as percentages, instead of pixels. This enables them to be resized proportional to each other on devices with different screen sizes.
Why is responsive web design so important to your business website?
With the growth of smart phones and tablet devices such as the iPad, more and more people are now accessing the Internet and viewing web pages via small screen devices that vary greatly in size.
Already, it is estimated that around 35% of local Internet searches are conducted using a mobile device, and this is only going to increase. In fact, by 2015 more web browsing will be done on a mobile device than a desktop computer!
Having a website that is able to create an enjoyable and seamless user experience on any device is important to retain the interest of your potential customers now and in the future.
What are the benefits of responsive web design?
1. Improved search engine rankings in Google.
Google wants to return results to people of websites that have a positive user experience; sites that they want to visit, and have recommended responsive web design as a ranking factor, so websites that are optimized formobile devices will rank higher in mobile searches.
In addition, you don’t have to create redirects to a “mobile” version of you website as such, because you just have the one website, so your page load times will be faster. This is a factor which Google considers as part of its ranking algorithm.
2. Higher conversion rates.
The biggest priority for you is likely to be how well your website converts to a sale. By making the site easier to view and navigate for mobile device users, while maintaining the same user experience for desktop users, your conversion rates are going to increase. Making responsive web design a no-brainer.
3. Cost efficiency.By having just the one website that creates a good experience for all your visitors. This means that responsive web design can eliminate the need to spend extra time and money on the development and upkeep of a separate website for mobiles, in addition to your website for desktop users.
4. Easier analytics tracking and performance reporting.Only having one website to keep track of makes observing your analytics and reporting a lot more convenient. This can make it easier to closely analyse your conversion paths and funnels, making the whole process a lot more efficient and saving you a lot of time.